Respect The Hustle.

Running a business is about more than having a “hustle-mentality.” It demands passion, requires courage, and expects a tireless commitment to innovation. Always putting the audiences’ needs before their own.

In the age of Amazon, where the delivery experience is as important as the product experience, FedEx wanted to showcase their commitment to small business owners and highlight the ways that they exhibit the same traits as partners.

With a skeleton crew of just 3 people: Me (the Director/AD), Josh Coleman (The Producer) and Dan ____ (The DP), we travelled from Atlanta to New York City and San Destin to San Diego, telling the stories of our small business owners and how we respect the hustle.