The Brief

Objective:
Deliver an end-of-year direct mailer and envelope that enhances the feeling of differentiation among Centurion Card Members. An experience you can’t get anywhere else.

Audience:
Amex’s most prestigious audience – passionate travelers, and lovers of dining, art, and luxury retail. They seek out experiences that are highly curated, elevated, and hospitality-driven.   They are accustomed to exceptional service and special access that comes with being a Centurion Member.

Considerations:
- Remain religion/location-agnostic
- Ensure the creative is premium and demographically-relevant to the U.K.
- Consider art as a major passion point for the audience