Defend Your Gameday

THE INSIGHT

Anything and everything will try to get between fans and their football. Birthday parties. Incomplete DIY projects. Errands. The works. We needed to position The Home Depot as a radically helpful brand that helps fans take care of business and enjoy more college football.Nothing. And we mean nothing gets in the way of college football.

THE CAMPAIGN

The Home Depot has the tools, supplies, and gear to knock out projects, defend your home, and defend your gameday. Our spots feature the iconic College GameDay cast barging in unannounced, saving the day for football fans—completing their projects and helping them get back to the game.

Clients: ESPN, The Home Depot, BEHR Paint, Kidde Smoke Alarms, Traeger