As the sole content creator for Cinnabon, I crafted all the brand’s social media posts, from Facebook to TikTok. Hired during the peak of the Pandemic, I only had two weeks to concept and shoot with my team before our office [and the world] shut down. But you know what they say about limitations: they’re always a good exercise in creativity. Below is a small sampling of Cinnabon’s Instagram grid, laid out as it was in-feed.