Rebranding
Legacy

With over 28 years and a billion dollars of giving across 6 major categories, encapsulating the Arthur Blank Family Foundation’s story into a :90 video was no easy feat.

Creatively, we wanted to highlight the humanity that has always been central to their legacy, while bringing a modern + colorful perspective. Leveraging a mix of archival footage, new branding elements, and a lean production crew—we were honored to help tell this story.