There’s Nothing
Like Platinum.
The Best Card Just Got Better.
With a rise of competitive travel-based credit cards in the market, American Express was on a simple mission: to make the best card even better.
With new benefits like:
- a LTO Mirrored Card
- 175,000 Points Welcome Offer
- Over 3,500 in Annual Value
- 5x Points on Flights and Hotels
- $600 in Hotel Credits
- $400 in RESY Dining Credit
- $300 in lululemon Credit
- $300 Digital Entertainment Credit
- $200 Oura Ring Credit
- $200 Uber Cash Credit
- $120 Uber One credit
- AND access to the World’s Largest Lounge Network
our goal was less simple.
We needed to craft two :30 CTV spots that delivered on all our benefits AND create a massive brand library with only 6 shoot days in 2 locations.
Teaser Video
Platinum Card
Brand Library
2 destinations: Hawaii + Telluride, Colorado
12 hero models: Gen Z + Millenials
40 hero setups: shot horizontally and vertically
14,000 pictures taken. 6 total shoot days.
2 weeks post-production: to retouch, templatize and release all assets for launch.
300+ platform-specific assets: Meta, Pinterest, LinkedIn, Reddit and Youtube
CTV :30
Platinum OOH
